18 A

My prototypical customer is a college kid, namely the juniors and seniors. Thus, my avatars age is between 21 and 22 years old. Their hobbies include going to the gym, going out with friends, playing sports, and drinking lots of alcohol. I can vividly see my avatar driving around in a White Jeep, I swear I see at least 10-15 of them on campus alone every day. My avatar likes to binge watch the office and Friends when he/she has free time. Based on the age, most of my avatars will not have kids, maybe pretty soon though! My avatar is not adopted, and their parents love them very much. Because of this love, they usually send them a lot of financial help to get through college. My avatar likes to read magazines not books, they read enough textbooks to make them weary of that. All of my avatars have different political views, and I do not care to know them because that isn't my business. Even though they are only 21 or 22, most of them like to think they are a little older than they really are.
I think I have a lot in common with my customer avatar, in fact I am the customer avatar! I am a 21 year old college student. I do not think this is a coincidence, because I chose this segment because I wanted to choose one in which I could relate to the most.